BOSTON--(BUSINESS WIRE)--The Hearts On Fire Company (HOF), the pre-eminent consumer brand in the fine diamond jewelry business, today announced the opening of a Hearts On Fire retail store in the new Venetian^® Macao-Resort-Hotel, the world’s largest casino hotel and premiere shopping experience.

As part of the Company’s strategic expansion plans for greater China, the Macau store represents the seventh Hearts On Fire retail location in Asia and the first store outside of Taiwan. With 1,100 square feet of retail space, Hearts On Fire is prominently located in the Venetian’s Grand Canal Shoppes, adjacent to luxury retail tenants including Piaget, Tiffany and Frank Muller.

“The Venetian is bringing an energy and enthusiasm to Macau that epitomizes Hearts On Fire, making this the perfect location and retail environment to support our brand,” said Glenn Rothman, Chief Executive Officer of Hearts On Fire. “We see a tremendous growth opportunity in greater China, and continue to execute our retail expansion strategy in Asia through a combination of wholly-owned and retail-owned stores.”

Modeled after its newest location in Taiwan, the Macau store is designed to reflect the intensity of Hearts On Fire’s extraordinary diamonds. A combination of marble, glass, mirrors, and video, along with rich fabrics and state-of-the-art lighting give the Hearts On Fire store a unique energy that is elegant, modern, and inviting. Hearts On Fire has six additional wholly-owned retail stores in Asia, with locations in Taipei, Kaohsiung, and Tainan.

About Hearts On Fire®

The Hearts On Fire Company (HOF), based in Boston MA, is successfully building the pre-eminent consumer brand in the fine diamond jewelry business, powered by the pulsating energy of its extraordinary diamonds. Founded in 1996, Hearts On Fire has established a new industry standard for diamond cutting perfection, enabling the Company to become the world’s fastest growing diamond brand. The Company continues to redefine the industry through its extraordinary diamonds, sophisticated marketing and training programs and unique retail relationships. Hearts On Fire, The World’s Most Perfectly Cut Diamond®, is carried in 31 countries, including 600 U.S. retail locations, as well as locations throughout the U.K., Asia, and the Caribbean. For more information, please visit www.heartsonfire.com.