LOS ANGELES — Almost 10 years after leaping from orthopedics to footwear design, Taryn Rose compares her feverish pace with that of a surgeon.

Rose, a practicing physician for five years after getting her medical degree from the University of Southern California, discovered cultured diamond producer Gemesis Corp. in March and is introducing a jewelry line using the man-made stones this month. Rose's debut eco-conscious collection of shoes and bags — called Taryn Rose Verde — will hit stores from December to January, only about eight months since she considered going green.

"Being a surgeon, you are used to working under pressure," she said. "My feeling is that a successful business these days needs to move fast."

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