Gifts become even more significant and memorable during this much-awaited season when they are crafted in gold and diamonds.

Damas, the leading international jewellery retailer in the Middle East, offers awe-inspiring gift ideas from its extensive collections of international and house brands of exquisite gold and diamond jewellery. To make every purchase extra special, Damas launches an exciting season promotions that runs from September 16th to October 15th. Shoppers get the chance to win an Umrah special family package and premium prizes with the purchase of exquisite jewels from Damas.

Tawhid Abdullah, Managing Director of Damas, remarked: 'We extend our warmest greetings to the entire Arab world as we celebrate Ramadan. We offer outstanding gift ideas for those who only want to give the best gifts to their family and friends. Our host of exciting offers during this important season is designed to make every shopper a winner.'

This Ramadan, the Top Season Spender at Damas stores wins an all-expense paid Umrah exclusive package for a family of five. Each package includes a 4 days/3 nights stay in a top hotel, full board meals plus airfare and transfers.

The Top 5 Daily Spenders, on the other hand, each wins a crystal Aya diamond pendant chain in a promotion lasting 30 days. There will be a separate set of winners for each identified sales zone, namely, Gold Souk, Union coops, Dubai shopping centres, Al Ain/Abu Dhabi area and the Northern Emirates, thus giving shoppers better chances of winning. The crystal Aya pendant contains the world's smallest complete rendition of the Holy Quran.

Instant prizes are also up for grabs at participating Damas stores. Every purchase of gold and diamond jewellery worth AED3000 entitles shoppers to a smart and elegant watch, absolutely free.

Damas showcases a wide array of jewels that will definitely steal the hearts of its giver and receiver. From traditional to modern, ornate to minimalist, formal to casual, there is always a piece to suit one's personal style. In addition, each jewel carries the outstanding design and craftsmanship Damas has been known for.

Now is truly the time to gift, both yourself and a loved one with a Damas jewellery piece that is both momentous and magical, splendidly capturing the spirit of this important season.