Top selling Emitations.com products were shown on The View as affordable versions of the 2007 Emmy jewelry worn by America Ferrera of Ugly Betty, and Ali Larter of Heroes. America wore a pair of marcasite, chandelier earrings, valued at $65,000; Emitations showed a faux version for $39.99. Ali Larter’s jewelry totaled 40 carats ($750,000 worth); Emitations featured a faux version of her entire jewelry set for $325.

While Emitations.com has grown, it maintains a boutique-style customer service and personal shopping experience that have become its trademark. The launch of the redesigned website now allows shoppers to rate items, post consumer reviews, and enjoy celebrity gossip and jewelry trend reports. Emitations caters to a wide variety of tastes, including a high end "CZ Couture" section, as well as an extensive selection of plus size jewelry.

Since 1998, Emitations.com has been considered the authority on Hollywood jewelry and is featured in fashion and celebrity magazines such as Glamour, Brides, Star, and US Weekly. By using sterling silver and cubic zirconias in place of platinum and diamonds, Emitations has brought celebrity style to the everyday woman.