New York—Branded gemstone-jewelry supplier Color Craft will introduce Storywheels and Palermo for Color Craft to national consumer advertising through O, The Oprah Magazine.

Todd Wolleman, president of Color Craft, said their customers wanted this ad campaign.

"Our independent jewelry customers have strongly suggested that we pursue a consumer ad campaign to support our brands," Wolleman said in a statement.

Richard Palermo, design director for Color Craft, will have his "Endless Journey" Journey diamond necklace and matching "Day for Night" Journey diamond earrings in the full-page advertisement. Palermo's design won the 2007 Diamond Promotion Service's “Judges' Favorite” Journey design award.

The advertisement will debut in the November 2007 issue.