American Achievement Corporation's Commemorative Brands, Inc., the parent company of ArtCarved Class Rings(R) and Keystone(R) class rings and Celebrations of Life(R) Family Jewelry, announces the launch of its Keepsake(R) brand Family Jewelry at Wal-Mart stores in October of 2007.

"Keepsake is a strongly recognized brand in the Jewelry Industry and we are honored to be able to expand that brand into Family Jewelry," said Matt Gase, General Manager for Commemorative Brands, Inc.  "The products offered at Wal-Mart commemorate and recognize Family and will be treasured by many generations.  Thus it is appropriate to brand these cherished items as Keepsake(R)."

The new Keepsake(R) Family Jewelry collection consists of custom made rings and pendants, with both birthstone and name personalization. Keepsake(R) products will be offered in Sterling Silver, 10K, and 14K gold with prices starting at $49.97.

"We are very excited about expanding the Keepsake(R) brand to other products within Wal-Mart," said Matt Isabell, Merchandise Director for Fine Jewelry and Watches at Wal-Mart.  "Keepsake(R) was introduced as a diamond brand at Wal-Mart in April of 2002 and we are excited for the potential of Keepsake(R) Family Jewelry."

Karen Heisel, Director of National Accounts at Commemorative Brands, Inc. added the following, "This is the most significant change to the Family Jewelry program at Wal-Mart in the last decade.  We are very excited to be partnering with Wal-Mart to bring this new Keepsake(R) product at such a value to the Wal-Mart consumer."

Headquartered in Austin, Texas, American Achievement Corporation's Commemorative Brands, Inc. is a leading manufacturer and marketer of commemorative jewelry, from class rings for colleges, universities and high schools across the country, to wedding and affinity jewelry. The company has been creating class and sports achievement rings and accessories for almost 100 years. American Achievement Corporation is a Fenway Partners portfolio company.  For more information on Fenway Partners visit http://www.fenwaypartners.com/.