Jewelry Television now knows what its customers want with the launch of Ratings and Reviews from Bazaarvoice, a market and technology company that specializes in hosted social-commerce applications that drive sales.

The service allows customers to connect with each other on Jtv.com, the TV channel's Web site, through shared feedback, experiences and recommendations on fine-jewelry products. Jewelry Television will also incorporate customers' ratings and reviews into its television programming.

James Thome, senior vice president of e-commerce for Jewelry Television, said the Bazaarvoice Ratings and Reviews system has enhanced their customers' shopping experiences.

"With Bazaarvoice, Jewelry Television customers at Jtv.com can now share authentic, unbiased opinions about the thousands of fine-jewelry products we sell online," Thome said in a press release.

Jewelry Television also benefits from Bazaarvoice's client-centric strategic services, working directly with the Bazaarvoice Community Services team to gain valuable insights into customer preferences to boost overall return on investment from ratings and reviews.

The Ratings and Reviews implementation included customized product-rating dimensions such as "product met expectations" and "purchased as a gift."

In the first eight weeks of launching the service, 10,000 reviews were collected.

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