Links of London is perhaps best known for its eclectic collection of charms and bracelets, but next week the jewelry brand will add a highly anticipated watch collection to the mix, which will be unveiled for the first time ever at the Free Arts NYC Young Benefactor Fall Benefit.

To be held on Oct. 10 at one of New York City's newest events spaces, The Xchange, the benefit will showcase Links of London watches for both men and women, as guests enjoy a stylish evening of music, cocktails and giving back to the community.

The event will feature a raffle with donations from Links of London, JetBlue Airways, Prada and Ports 1961, among others, with funds to be donated to Free Arts NYC, a non-profit organization dedicated to bringing the arts into the lives of abused, neglected and at-risk children and their families.

Among the guests is an A-list host committee of New York's socials, including Brydie Bell, Ferebee Bishop, Olivia Chantecaille, Celia Chen, Annie Churchill, Melissa Skoog and Emma Snowdon-Jones, as well as In Style jewelry editors Marion Fasel and Penny Proddow, and Links of London president and chief executive officer for North America Sharon Buntain.