Jewelry Television is throwing a party for its customers as the network celebrates its 14th birthday October 6-14. Customers will receive special offers like 14 event-priced Host Wishes, new Top-of-the-Hour Specials, plus Customer Choice items rated most popular by viewers. In addition, winners of a www.jtv.com Birthday Wish Giveaway will be granted their wishes and the winning designs in the network's 2007 Jewelry Design Contest will be revealed.

This will be our largest birthday celebration ever," explains Natalie Parman, Vice President of Merchandising. "We appreciate our customers so much and this is our annual opportunity to say thank you. We hope everyone will take advantage of the promotions and treat themselves to something on their wish list."

Free shipping will be offered on "Host Wishes" and "Customer Choice" items October 6, 7, 9 & 10 and all items October 11-14. Tune in to Jewelry Television(TM) beginning Midnight ET Saturday, October 6 through 11:59 ET October 14 for these special offers.

About Jewelry Television(TM)

Jewelry Television(TM) is the nation's fastest-growing home shopping network, focusing exclusively on the sale of fine jewelry and loose gemstones. Jewelry Television(TM) airs live programming 24 hours a day, seven days a week. The network is the 11th largest fine jewelry retailer in the United States and is distributed to 68 million full-time households.

Industry experts host Jewelry Television(TM) programming, bringing rare, beautiful and affordable merchandise to people everywhere. Many of the on-air hosts hold Accredited Jewelry Professional certifications and even Graduate Gemologist degrees from the Gemological Institute of America. Jewelry Television(TM) shows can be viewed live from www.jtv.com, which contains all merchandise for sale and a learning library with informative videos and articles about gemstones. www.jtv.com was recently ranked the 5th largest online jewelry store by Internet Retailer.

Headquartered in Knoxville, Tenn., Jewelry Television(TM) acquired Shop At Home Television Network in 2006, including its popular branded line Bella Luce. Jewelry Television's revenues are approximately $500 million.