FOSSIL (FOSL: 38.60, +0.00, +0.00%) is prospering, despite an epidemic of bare wrists among the young. The watch brand consistently tops all others, from Swatch to Rolex, in student shopping polls conducted by Minneapolis investment bank Piper Jaffray. But with time-telling now made easy by pocketed cellphones and iPods, two-thirds say they never wear a watch, up from half in 2005.

Profits for Fossil are nonetheless seen surging 35% this year, and shares traded at a fresh high last week. Credit three moves made by management in recent years.

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