The focus on the face of Chuck Atwell is almost as intense as the bluish-white flame rushing from the small propane torch in his right hand.

With the skill of an artisan, Atwell fire coats a gold ring to prevent its discoloration. It's a critical step in redesigning a customer's favorite ring into a custom mount that accommodates a new diamond setting.

The transformation under Atwell's gaze is a process that has become an important segment of the retail jewelry operations he owns in partnership with his brothers, Chris and Rob Atwell, in The Villages.

Then, again, it appears nearly every product-and-service line at Coast to Coast Jewelry & Coin Inc. is experiencing solid business growth.

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