Online diamond retailer Novori Inc., based in Bellingham, Washington, secured its second television marketing blitz in 30 days. In September, Novori debuted on game show Temptation, and now on October 15, the retailer will be featured on The Montel Williams Show.

While the show was pre-taped, Novori was asked to participate in The Montel Williams Show to provide the groomsmen and bridesmaids' gifts for the host's upcoming wedding. Montel Williams and his fiancée, Tara Fowler, wed before an intimate gathering of friends and family Saturday, October 6, 2007 in Bermuda. Novori sent Montel four custom designed 14 karat white gold diamond ID bracelets for his groomsmen and six 14 karat white gold diamond pavé Eternity pedants for the bridesmaids.

"This beautiful ceremony will be aired on the Monday, October 15th Montel Williams Show 'Wedding Extravaganza,' which will also include the recently in-studio taped ceremony of a couple that were victims of the devastating May 2007 Greensburg, Kansas, tornado," Novori reported in a statement.