Tampa, Florida - The Jewelry Warehouse has announced today that's it first of twenty retail store fronts, has opened in Florida.

"Consumer's are seeking great bargains in conjunction with high quality goods" stated Connie Hill, Regional Sales Manager for The Jewelry Warehouse. The company is opening storefront operations in twenty major cities and resort destinations in the State of Florida. Locations slated for opening in 2008 will be located in Miami, Ft. Lauderdale, Naples, Ft. Meyers, Gainesville, Key West, Clearwater, Sarasota and Jacksonville.

Consumer's will be treated to a unique buying experience upon entering The Jewelry Warehouse. There is no pressure to buy and consumer's are encouraged to shop and then compare prices on line and at well-known retail jewelry chains before conducting a purchase.

"Educating the consumer, in the purchase of jewelry and gemstones, is our goal" stated Ms. Hill. "customer's immediately recognize value but associate price points based upon their surroundings and store location."

The Jewelry Warehouse boasts an atmosphere which belies its name. The sweeping high ceilings are painted black and the ultra-white walls are covered (not in pictures of jewelry or gems) but, with bright and bold contemporary art. Customer's are treated to a wide range of beverages and children can sit and watch 50 inch (recessed) plasma screen televisions, while their parents browse the cases. "We have taken the art of offering jewelry to a whole new level " stated Hill.

The official Grand Opening date for the The Jewelry Warehouse is on Thanksgiving Day. "We are (no doubt) taking advantage of the closure of retail businesses on Thanksgiving Day. The company has invested a great deal of money into both print and television ad campaigns, which kick-off on November 1st." stated Hill.

Is the country ready for a "hybrid" jewelry store chain in which entertainment and comfort is placed above the sales objective? One look at their prices (and business model) could give super jewelry retail chains a run for their money.

Those who attended The Jewelry Warehouse soft-opening enjoyed an "eye-opening" experience when cases were uncovered, the Bose sound system filled the cavernous showroom and images began to flash on the plasma screens. Peering into the cases, the pricing and selection of product, makes one wonder just where has The Jewelry Warehouse been hiding all of these years.