Bill Mikolajczyk has gone from selling 700-pound motorcycles to selling sparkling, silver jewelry to poodles.

The retired Harley-Davidson dealer has opened a doggy boutique in Anthem with another planned for Cave Creek. Dusty Paws Pet Boutique opened in April. The store specializes in holistic foods and accessories.

"It's not too upscale," said Mikolajczyk, 45, a transplant from Massachusetts. "It's more middle of the road, not too froufrou or over the top. The store is not something you would find in Scottsdale."

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