World-renowned Spanish jewelry and accessories brand TOUS has named Grammy award-winning artist Kylie Minogue the face of the brand globally. The partnership will extend through 2010 and will feature Minogue in the brands print, outdoor and online advertising campaigns. The 2008 campaign is set to be shot abroad in November and will be unveiled in June of 2008.

“Kylie was a natural choice for the TOUS brand. Her strength and determination is what initially drew us to her,” says Rosa Tous, Creative Director. “Kylie compliments our fundamental values and we are very excited to embark on this relationship and nurture its growth over the next three years.”

Kylie’s Minogue’s first association with TOUS will be on October 16^th in London, England at the world premier of her film, White Diamond, where she will wear a TOUS signature design. Minogue traveled to TOUS headquarters in Manresa, Spain to hand select the jewelry to complement her gown.

“I was immediately attracted to TOUS,” says Minogue. “It’s a fabulous brand, rich in heritage, and I am excited to be a part of it all. The more I learn about the company and their history, the more I appreciate the TOUS brand.”

Since 1920, TOUS has been a pioneer in creating prêt a porter jewelry and prides themselves on crafting innovative yet sophisticated jewelry that is designed to be an accompaniment to daily life. The brand continues to expand internationally; opening 14 stores in the U.S. since 2002 and has an aggressive store expansion strategy in place world-wide.

Dreamland Communication is the company that has contracted this celebrity. This company is specialized to introduce brands in international markets with celebrity.

About TOUS

Started in the 1920s as a family-owned company, TOUS has evolved into a global jewelry and accessories brand. Today, the Barcelona-based company remains a family affair, with the second generation of the Tous family infusing new breath into the brand while staying true to TOUS’ heritage as chic, sophisticated design. With more than 270 stores worldwide in 32 countries, TOUS has become a leader in the luxury jewelry and accessories arena. To learn more about TOUS, please visit the company’s website at www.tous.com