Platinum Guild International USA launched its first in a series of breakfast events Oct. 5 hosting key New York jewelry trade representatives at their New York offices. Attendees included platinum jewelry companies such as Furrer Jacot, Lazare Kaplan, Sasha Primak, Suna Brothers, and Superfit.

The new breakfast events, being held throughout 2007 and 2008, are designed to give the jewelry trade the full “platinum experience” so they can further understand PGI’S messaging. The series involves in-depth brainstorming and mimics a “round table” effect where jewelry trade representatives can share their ideas and also learn about the latest advantages of designing in platinum.

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