The 25-year-old Pandora Jewelry brand, well known amongst wholesale jewellery groups here, has opened its first retail store in Sydney. The 37sqm flagship shop is located at ground level in the Queen Victoria Building in the CBD. Producing quality jewellery of original Danish design, the individually hand-crafted pieces are set in either sterling silver or 14-carat gold and are decorated with precious stones or murano glass.

Unique to the brand, the Pandora bracelet is a contemporary spin on the classic charm bracelet. Starting with a necklace, bracelet or anklet, customers can accessorise by adding individual beads to create an original piece. With more than 600 beads to choose from, the possibilities are endless, says Pandora marketing manager, Jeff Burns.

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