Omniture, Inc. (NASDAQ: OMTR), a leading provider of online business optimization software, today announced that Jewelry Television (JTV), the nation's fastest-growing home shopping network, has selected Omniture to increase online ROI by optimizing the performance of their multi-channel marketing strategies. As the company executes integrated marketing campaigns across email, television broadcasts, RSS feeds, online video and paid search, Omniture identifies how customers respond to each marketing channel and the impact each channel has on overall business.

"The Web site is the shopping companion to our broadcast; every television program has a corresponding online promotion to reinforce our message," said James Thome, senior vice president, e-commerce at Jewelry Television.
"Omniture allows us to bring together, understand, and effectively gauge the performance of each marketing channel and drive increased sales resulting from that analysis."

JTV uses Omniture Discover to gain insight into customer behavior as well as analyze the effectiveness of their multi-channel marketing strategies. JTV can also identify people who have interacted with the company through all marketing channels over a period of time. With this insight into JTV's multi-touch marketing campaigns, the company can accurately allocate revenue credit to the appropriate marketing channel.

Due to the visual appeal of their products, JTV has a large amount of video and other social media technologies featured on their site. Using Omniture ActionSource, a solution developed to measure Rich media, the company is able to measure broadband consumption of video content. For example, JTV can measure how many people are viewing video clips, how long viewers watch each clip, and determine the most effective content and video length for particular products based on visitor behavior.

"Consumers access information and interact with companies through a variety of channels -- both online and offline," said Chris Harrington, president, worldwide sales and client services at Omniture. " Omniture allows marketers to measure consumer response and ROI from all customer touch points related to specific campaigns -- driving higher customer engagement and optimizing total campaign performance."