“Maybe I was just ambitious or naïve, but I always aim high and the worst that could have happened is that they say no,” Woo says.

Fortunately for the Chinese American designer, her risk paid off when “InStyle” magazine (her first choice) decided to feature Woo’s designs in 2001. Since then, her jewelry has graced the pages of “Self,” “Elle” and “Lucky” magazines and garnered a notable celebrity following from the likes of Eva Longoria, Jessica Simpson and Kelly Ripa.

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