Protests escalated outside Leviev in New York City on Tuesday as a Palestinian interest group continued its call for a boycott of Israeli diamond magnate Lev Leviev's new Madison Avenue store.

In a loud and eye-catching protest, about 40 people, lead by the group Adalah-NY, sung and danced outside the store, chanting "you sparkle, you shine, but settlements are still a crime," and "how fancy, how pretty, Leviev out of New York City."

The protest included "dancing cardboard diamonds," which told the tale of "gems of injustice."

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