Optimizing for organic ranking is a long term process. We have all heard how PPC is the end all and be all of answers for instant visibility. But in some industries the competition is still rough. How does a small jewelry web site compete with sites like Zales or Kay?

One of our SEO clients sells high end jewelry and just doesn’t have a solid reputable name in the jewelry industry. To get some business and some of that instant visibility, they have started a PPC campaign with AdWords. Working with a very small budget, I followed all the best practice guidelines for PPC very closely.

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