Elegant Illusions, Inc. (PINKSHEETS: EILL) announced today that same store revenues for October 2007 were approximately 5% down from October 2006. Company wide revenues were approximately 6% down from total revenues for October 2006.

The Company closed five stores during an approximate 12-month period representing 24% of all store locations. This is a very choppy market, and at best we can anticipate a gradual decline in the real economy that supports the other aspects of the economy, i.e. the middle and upper middle class spending. We have seen, when there is believable positive news, a surge in spending, hence our market contrary results for the month of August; 2% up Company Wide and 9% up in same store sales, with approximately 24% less locations than in 2006. This Company provides what we believe is the finest created gem jewelry, for people who can and are ready to purchase. We remain in position to ride the economic downturns and survive an extended drought of sales.

Company wide figures are based on the revenues of 21 stores in 2006 versus revenues of 16 stores in 2007.

Elegant Illusions, Inc. is engaged primarily in the created gem jewelry business with 17 specialty stores across the continental United States. The Company also has art galleries in Sarasota, Florida, Vail, Colorado and New Orleans.