"We are pleased with the figures, but we also realize that we have to work hard in this super-competitive market," said John Chang, head of marketing, SilverCorner.com. "In fact, we were only able to achieve our sales goals because of special offers such as free shipping and free jewelry boxes. We also offered a number of discount coupons through various channels."

SilverCorner.com is not alone when it comes to aggressive marketing. For modern day retailers to compete, they have to give consumers more in terms of value. This is because online shoppers can compare retailers and products with a couple of clicks of the mouse. Sites such as Shopzilla.com and Shopping.com even allow for consumers to look at former customer reviews and their experiences with a particular merchant.

"We hope that this sales trend continues for the rest of the Christmas shopping season but we also know that to maximize sales we have to offer the most bang for the buck," continued John Chang. "That's why we are working on a number of exclusive promotions for this Christmas season. We want people to walk away knowing that they got a great bargain."