Novori Inc. (OTCBB: NOVO) -- a leading online interactive retailer of fine diamond engagement rings and jewelry -- is pleased to announce improved financial results for the quarter ended August 2007 compared to the same quarter for 2006.

Novori's performance excelled across several important metrics (August 2007 quarter VS 2006 quarter):

--  Gross profit increased 300%
--  Website traffic increased 117%
--  Revenues increased from $333,406 to $468,315 contributing to the
    Company's first profitable quarter (a 40% increase)
    

"We are pleased with the results for the quarter and believe that future operating results will reflect continued financial strength. We are performing very well in every measurable metric that makes a difference in our industry. We expect growth to continue, because of strong consumer demand and we still have not advertised in any meaningful way, and our media campaign should positively affect our sales going forward," stated Mark Nield, CFO of Novori, Inc.

The industry as a whole has continued to prosper as online jewelry remains one of the fastest growing segments in ecommerce. For example, Blue Nile increased its sales by approximately 26% for its quarter ended September 2007 as compared to September 2006.

With consumers becoming more comfortable with buying luxury goods online, jewelry is a category that is gaining momentum. According to Jupiter Research, in 2004 U.S. online sales of fine jewelry grew 19.3% from the prior year to $1.7 billion. Furthermore, Jupiter projects that by 2009, online sales of fine jewelry should hit $2.7 billion, or 6.6% of the total market.

About Novori Inc.:

Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, Norvori's well-respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom made diamond rings in a way not previously offered by traditional retailers. Novori's website offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.