LID Ltd. has launched a new Web site that is part of the company's continuing effort to re-brand Diavante diamond jewelry. The site, Diavante.com, will offer retail jewelers who register the ability to order from both the Diavante collections and the entire LID inventory.

The password-protected site will also give retailers access to new product releases, marketing initiatives and special incentive offers.

When we launched the new Diavante brand marketing program this past June, the company believed that state-of-the-art technology had to play a vital role in our planning.

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