Apples of Gold Jewelry, a leading online jewelry retailer since 1999, introduces a new, fashionable collection of blue diamond jewelry to compliment their new line of colored diamonds, which had previously included a unique line of black diamond jewelry, rings, and pendants.

Apples of Gold Jewelry's blue diamond jewelry collection begins with a new version of such contemporary classics as the diamond circle pendant and diamond journey pendant. Where Apples of Gold Jewelry takes a much needed, refreshing detour from this highly popular design, is by replacing the traditional white diamonds on these highly saturated pieces with blue diamonds. The result? A unique, next-generation rendition of diamond circle pendants and diamond journey pendants that is utterly fashionable and fashionable.

What is blue diamond jewelry? Blue diamonds are real, genuine, natural diamonds that have been subjected to high temperatures and high pressure in order to obtain their blue color. The heat and pressure simulate conditions during a diamond's natural formation in the Earth which cause alterations in the diamond's structure and appearance--in this case, its color.

"What I love most about our diamond jewelry collection, aside from their unique and exquisite design is the fact that customers call us excited that they have found a unique piece of jewelry for their loved ones, that they cannot find anywhere else," says Afshin Yaghtin, CEO, Apples of Gold Jewelry.

Blue diamond jewelry, in time for the much anticipated Christmas shopping holiday, is an unexpected and welcome surprise for those in the market for unique jewelry gifts.

Apples of Gold Jewelry will be adding to its already existing, exquisite Blue Diamond Jewelry 2007 Collection with a series of new blue diamond rings and "blue and white" diamond rings, to be released in 2008.