There's a never-ending appeal to everyday items done up in diamonds (or gold or colored gemstones, as the case may be). Recent versions, ranging from a Swarovski-studded pumpkin to a diamond-covered ice cream cone topped with a ruby "cherry," are proof of the genre's enduring charm.

Just in time for the holiday season, a Chicago retailer has taken that idea and translated it into a glittery Christmas tree crafted in gold, platinum and diamonds—and this one's for a good cause.

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