The Web site for jewelry chain Zales.com says it all: "Buy More, Save More." That's the message online jewelry retailers are sending consumers this holiday season, with everything from gift certificate offers to free shipping on orders more than a certain dollar amount.

At Zales.com, a 70 percent off site-wide sale is advertised, as well as free shipping on orders of $99 or more, and $100 worth of Zales dollars for customers who spend $300 or more.

And for those really looking to spend big this holiday season, the company is offering a graduating scale of savings, from $25 off purchases of $249-$499 to $1,000 off purchases of $5,000 or more.

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