When a new business is just a two-person operation, seeing phone lines light up like a Vegas slot machine is a mixed blessing. At least, that's according to Sally Daner and Ariana Falerni. The mother-daughter team runs a New City-based jewelry company, Charmed & Dangerous, which was featured last September in the style-savvy e-mail newsletter, DailyCandy.

The pair figured that the DailyCandy mention might bump sales up a bit. But they never expected customers to place 1,200 orders for their signature charm necklaces in a single day, so many that, at one point, their Web site was logging three orders a minute.

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