High-End Marketers Push Higher Men's Jewelry Sales - Sarah Mahoney

A new report from Unity Marketing says that's because sales of men's fine jewelry is hot, doubling to $6 billion from 2004 to 2006. While that still accounts for just about 10% of the total jewelry market, says Pam Danziger, president of Unity, "it's becoming too large a market for most companies to ignore."

Fueling the gains, she says, is "a return to more formal business attire, with men wanting to buy tie tacks and cufflinks. It's not all about watches anymore."

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Posted by Posted by Jewelry News at Wednesday, December 05, 2007 9:21 AM
Categories: Jewelry Industry News
 

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