Corum has signed a partnership agreement with the Fondation de la Haute Horlogerie (FHH) "to create long-term value," according to the luxury watch brand. Corum's aspiration is to reposition the brand in the luxury segment and restore its historical legitimacy.

To that end, the company is refocusing its Admiral's Cup, Golden Bridge and Romulus collections with a balance between creativity and quality that achieves global coherence of the product's brand image, as well as creating a new strategy for its movements.

Read Full Story