BrilliantEarth.com Conflict Free Diamond Jewelry Site Appeals to Socially Conscious

Brilliant Earth is a refreshing e-commerce company celebrating natural beauty and environmental and social consciousness. When Brilliant Earth co-founder Beth Gerstein got engaged in 2003, she was hard pressed to find a jeweler who knew what a conflict diamond was, let alone someone who could guarantee their diamonds came from a source that does not perpetuate civil war, child labor, and environmental harm. 

The BrilliantEarth.com website is the perfect balance of luxury with socially and eco-conscious. The values of the company are embodied through the aesthetic  and content of the website. The site is often commended because it is informative and easy to use with a breadth of functionality (diamond search, create your own ring, etc.). 

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Posted by Posted by Jewelry News at Saturday, December 15, 2007 9:14 AM
Categories: Jewelry News, Conflict Free Diamonds
 

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