Women everywhere know that when it comes to calculating the value of a diamond you use the four C's (cut,
carat, clarity and color); however, what many women don't realize is that these same values should be given to moissanite. Plus one highly valued, rarely mentioned fifth C that may just be a women's best kept jewelry
secret. This fifth C is moissanite's "cost" and women everywhere who own it are "pleading the fifth" when it comes to this dazzling, timeless jewel.

    "Moissanite is 90% less expensive than a diamond," says Israel Itzkowitz, Chief Designer and CEO of Quadamas, Inc, a prestigious diamond manufacturer and now one of the leading manufactures of moissanite, "It is
affordable for women who want to increase their luxury jewelry collection, reward themselves and receive compliments."

    Moissanite is an accessory for the self-purchasing woman and should not be looked upon as a diamond which is traditionally a gift of love purchased primarily by a man for a woman. Moissanite is for a woman who already owns
diamonds, understands their value and wants to add to her jewelry accessory wardrobe without depleting her bank account.

    The five C's of moissanite are:

    -- Cut - gem created moissanite is hand faceted to create the max brilliancy and scintillation; it has 2.4 times the fire of diamond and is 10% more brilliant
    -- Carat - moissanite appears larger in size than a diamond, but will always feel lighter as it has 13% lighter specific gravity than diamond
    -- Clarity - moissanite on average is a VS2 which means with the naked eye you will not find imperfections, no one comes with a magnifying glass
       to view one's jewels so moissanite to the naked eye is flawless
    -- Color - moissanite on average measures I-J on the GIA list
    -- Cost - moissanite is 90% less expensive than diamonds, women can afford it
    ABOUT ISRAEL ITZKOWITZ

    The inventor of the princess cut diamond and world renowned trend setter, Israel Itzkowitz, Chief Designer and CEO of Quadamas, Inc, has 39-years of jewelry industry experience having cut his first diamond in 1969. He is a diamond graduate from the Gemological Institute of America and is known to have branded the Quadrillion cut diamond as well as developing invisible setting for diamond. Over the years, he has designed private label collections for Tiffany and Cartier and currently has a premier moissanite jewelry collection branded as "Scarlet Pimpernel." He has also won several awards including DeBeers "Diamond International Award"
as well as a Platinum Guild award in 1991.