Consumers aren't highly aware of or concerned with current events surrounding Burmese rubies, despite negative publicity for their role in financing human-rights abuses occurring in Myanmar (formerly Burma), a new study by the Jewelry Consumer Opinion Council (JCOC) shows.

Only 11 percent of those surveyed indicated they have heard of the issues related to Burmese rubies, and of those 11 percent, one quarter said they are very unfamiliar with the issues.

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