With the use of a hit pop song and young couples in love, Zales' 2007 holiday TV commercials have become a favorite among young adults, a new survey shows.

The survey, conducted by Columbus, Ohio-based Big Research for the Retail Advertising and Marketing Association, asked 8,135 consumers between Dec. 4-11 to name their favorite holiday television ads.

While mass retailers Target, Wal-Mart and Macy's grabbed the top three spots overall, Zales' ads snuck into the top 10 in the sought-after young-adult category (ages 18-24).

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