Jewelry and watches, just last year the darlings of the e-commerce world, have fallen from its perch as one the fastest growing holiday sales categories.

Andrew Lipsman, an analyst with comScore, Inc., said jewelry and watch sales growth has dropped from 2006 record levels. The company, which measures digital data, doesn't publicly release sales figures and so far it isn't releasing sales percentage growth for the category. "However, I can tell you that 'jewelry & watches' actually saw a year-over-year sales decline," Lipsman told JCK.

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