While football fans everywhere will be tuning in Saturday to see if New England can pull off the perfect season, in Worcester, Mass., Arpine Azizian, owner of Shavarsh Jewelry, will be watching to see if she'll be handing out $250,000 in free jewelry. This fall, Azizian ran a season-long sales promotion offering her customers a 100% rebate on their jewelry purchases if New England could finish the regular season undefeated, something that hasn't happened since the Dolphin's perfect season in 1972.

While most retailers would be concerned about the prospect of refunding $250,000, Azizian isn't the slightest bit concerned about the outcome of the game. In fact, she'll be cheering New England on to victory, thanks to an insurance policy underwritten by the Reno, Nevada-based insured-prize promotions company, Odds On Promotions.

According to Mark Gilmartin, President of Odds On Promotions, whose company will be picking up the tab for the free jewelry if the New England defeat the Giants, "Retailers utilize these kinds of promotions in order to attract more shoppers. In fact, conditional rebates are quite popular because they are fun for customers and are effective at helping retailers grab attention."

Founded in 1991 and headquartered in Reno, Nevada, Odds On Promotions, and its sister company Hole In One International, the nation's leading provider of hole in one and putting contest insurance, provide prize coverage for over 18,000 games, contests and promotions annually. Clients include ESPN, Telemundo, Lexus, Chrysler, American Express, Taco Bell, Texaco, Chicago Bulls, Clear Channel, the PAC-10, and Wake Forest University. For more information contact 888-827-2249 or visit www.oddsonpromotions.com.