This year's analysis of the U.S. bridal jewelry business offers a snapshot of sales, brand recognition, non-diamond engagement ring (NDER) alternatives, and more. JCK surveyed its nationwide panel of jewelry industry members, 100 percent of whom carry bridal jewelry.

Some 430 bridal jewelry retailers answered e-mail surveys in October 2007. While some findings were surprising—colored center stones and palladium are growing in popularity among brides—others were expected: The average price point of diamond engagement rings (DERs) in second marriages is higher than the first.

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