Many breathe a sigh of relief after Christmas, happy the spending season is over and they can get back to business. But Valentine's Day is just around the corner, which means...jewelry buying season has just begun.

"Many people fail to plan for Valentine's Day, as it falls so close after the end of the traditional holiday season," says Roy Shepherd, owner of http://www.FashionJewelryShops.com.

While some people fail to plan, others cringe at their empty wallets and try to find less expensive ways to celebrate. But fine jewelry doesn't have to be expensive. Sales abound during this time, helping ease the high credit card balances of those who may have overspent during the Christmas season.

"Unlike buying Christmas gifts, fine jewelry is usually reserved for that special someone," continues Shepherd. "Many jewelers have spectacular deals that will help you find what you are looking for without breaking the bank."

According to the Antwerp Facets News Service, Americans spent $24.7 million on fine jewelry in the week before Valentine's Day 2007. This is only a small portion of the billions spent annually on jewelry. February is traditionally the fourth highest selling month for jewelry

"In recent years, consumers have increasingly turned to the web for Valentine's Day gifts," says Andrew Lipsman, a senior analyst at ComScore.

Fashion Jewelry Shops has partnered with diamond.com, jewelrytelevision™, and others to serve your Valentine's Day Needs. The site also includes educational articles on the difference between "high fashion jewelry" and "costume jewelry," as well as a buying guide and the latest jewelry news.

And even if you don't have a special someone to buy the perfect piece of jewelry for this Valentine's Day, don't forget to treat yourself to something nice.