The kitsch and irony of Jeff Koons seems a long stretch from voluptuous and sensual jewelry. And even if Damien Hirst recently embedded diamonds in a skull, you would hardly expect to see his work alongside a swooping diamond necklace with a flirtatious tassel. Yet Boucheron is celebrating 150 years by mixing gemstones with paintings and sculptures.

"We are confronting contemporary art with applied art, but what we really celebrate is talent," Jean-Christophe Bédos, president and chief executive of Boucheron, said to explain the bold approach he brought to the anniversary party that was being held Monday.

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