Due to its great reputation and status as the "ultimate in diamond design," Harry Winston has been named the top luxury brand by wealthy consumers, according to the Luxury Intitute's 2008 Jewelry Brand Status Index study.

The study, which polled more than 500 consumers with a net worth averaging $15.1 million, asked respondents to choose the top 10 luxury jewelry brands from a predetermined list of 20, based on four criteria: superior quality, uniqueness and exclusivity, their social status and which had excellent customer service.

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