Diamond sales are sparkling at Amazon.com Inc. Sales increased more than 100% in fourth quarter 2007 compared with fourth quarter 2006. Everything from pendants to stud earrings to create-your-own engagement rings were extremely popular with customers during the holiday season, the company says. Every quarter an increasing number of customers are shopping the Amazon.com Jewelry & Watches store, especially for important gift-giving occasions such as Valentine’s Day and Mother’s Day, it adds.

Read Full Story