The Yehuda Diamond Co. said it plans to fight a federal lawsuit filed by Blue Nile that claims ads on Yehuda's Web site make "false and misleading statements" in comparing its clarity-enhanced diamonds to natural diamonds sold by Blue Nile. The lawsuit, filed on Dec. 18 in the U.S. District Court in Seattle against Yehuda parent company Diascience Corp. of New York, stems from ads on Yehuda.com in which Yehuda compares its diamond prices to those of diamonds sold by Blue Nile. The ads point out individual Yehuda diamonds that are priced significantly below diamonds of the same weight, cut, color and clarity sold on Blue Nile's Web site.

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