There is a perception that Amazon.com is for selling books and media products through the Amazon Marketplace. But Amazon has a number of different programs for sellers in many categories, including Jewelry & Watches and Apparel, and it has over 1.3 million active seller accounts. In addition, Webstore by Amazon lets sellers create their own branded ecommerce sites. But we wondered whether Amazon had a place for merchants who offered a more eclectic selection of inventory. Does Amazon.com want sellers of antiques and collectibles on its site? Does Amazon.com want "eBay sellers"?

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