Diamond software company eDiamondselect has hired a new vice president of sales and marketing in anticipation of a major expansion in the marketplace. David R. Norman, who worked for 23 years at 44-store chain Fox's Jewelers and helped launch eDiamondselect in 2005, started with Hollywood, Fla.-based eDiamondselect on Feb. 18. EDiamondselect President Marc Plotkin said it was the right time for Norman, who had been working as a consultant for the company, to join them full time.

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