Bidz.com, Inc. Announces Financial Results
Bidz.com, Inc. (NASDAQ: BIDZ), a leading online auctioneer of jewelry, today reported exceptional financial results for the three and twelve months ended December 31, 2007, significantly exceeding its previous guidance, and substantially higher than any prior period. Net revenues for the fourth quarter of 2007 were $63.2 million, a 68% increase compared with $37.6 million reported in the fourth quarter of 2006.
The substantial increase was due to the continued demand for the Company's jewelry products, increased customer traffic, and increased participation in its dynamic and unique auction format. In the fourth quarter the Company saw significant increases in all its key revenue metrics; the number of new buyers increased 56% to approximately 110,000, the average selling price per order increased over 37% to $169, average orders per day increased over 18% to over 4,400, average items sold per day increased 31% to over 12,700 and acquisition cost per new buyer increased 41.7% to $51 from $36.
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The substantial increase was due to the continued demand for the Company's jewelry products, increased customer traffic, and increased participation in its dynamic and unique auction format. In the fourth quarter the Company saw significant increases in all its key revenue metrics; the number of new buyers increased 56% to approximately 110,000, the average selling price per order increased over 37% to $169, average orders per day increased over 18% to over 4,400, average items sold per day increased 31% to over 12,700 and acquisition cost per new buyer increased 41.7% to $51 from $36.
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