"May is Gold Month" will return for its fifth year as a national retail promotion aimed at increasing consumer sales of gold jewelry throughout the month of May. Co-sponsors of the program, which include the World Gold Council, Jewelry.com and the Richline Group, will unite with leading U.S. retailers Belks, Ben Bridge Jeweler, BJ's, J.C. Penney, Jewelry Television, Macy's, QVC, ShopNBC and Sterling Jewelers to launch the promotion featuring new gold jewelry collections.

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