The average U.S. consumer is expected to shell out $135.03 on the Easter holiday this year, on par with last year's expected $135.07, according to the National Retail Federation's (NRF) 2008 Easter Consumer Intentions and Actions Survey, conducted by BIGresearch. Consumers are expected to spend a total of $14.44 billion on Easter food, apparel, gifts, flowers, decorations and candy in anticipation of the holiday, which falls on March 23, the earliest Easter since 1913.

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