De Beers cuts marketing spend, hones in on men

A continued, all-out promotion of the diamond industry by De Beers might not be forever, if the recent slashing of its U.S. marketing budget is any indication of where the company is headed. De Beers announced in January that it was cutting its U.S. marketing budget and letting go of 11 employees who worked on the Diamond Trading Co. (DTC) account at New York-based advertising firm JWT.

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Posted by Posted by Jewelry News at Friday, March 21, 2008 6:09 AM
Categories: De Beers
 

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