Novori Inc. (OTCBB: NOVO), a leading online interactive retailer of fine diamond engagement rings and jewelry, is proud to introduce the newest addition to their line of unique jewelry pieces, the Tulip™ Collection. "Having online exclusivity of quality brands is very important to us," commented Mark Neild, CFO of Novori, Inc. "It is a strategy that we will continue to vigorously pursue as we grow our product offering."

The entire collection is made in the USA to the highest standards and features a variety of colors. Experience the graceful curves and outstanding craftsmanship of these beautiful pieces available online exclusively at www.novori.com.

About Novori Inc.: Founded in 2004, Novori is a leading online interactive retailer of diamond engagement rings and fine jewelry. Launched in 2005, the www.novori.com well-respected brand provides consumers with superior customer service and a better way to buy diamond jewelry. Novori prides itself on the highest quality standards in the industry and offers consumers unique online tools that allow them to explore, build and purchase their own custom-made diamond rings in a way not previously offered by traditional retailers. www.novori.com offers thousands of independently certified diamonds, settings and fine jewelry at prices significantly below traditional retail.

Forward-Looking Statements

Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements. Such statements are indicated by words or phrases such as "believe," "will," "breakthrough," "significant," "indicated," "feel," "foresee," "revolutionary," "should," "ideal," "extremely," and "excited." These statements are made under "Safe Harbor" provisions of the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those described in forward-looking statements and are subject to risks and uncertainties. See Novori's filings with the Securities and Exchange Commission, including, without limitation, Novori's recent Form 10-KSB and Form 10-QSB, which identify specific factors that may cause actual results or events to differ materially from those described in the forward-looking statements.